Ozzy is an octopus, with the lightbulb shape symbolising NuVu's innovative and unusual thoughts and the octopus indicating NuVu's Eagerness to venture into unexplored domain.

Brainstorming + Precedents

Key points we took away from our client interviews

• NuVu's color are pink and white
• NuVu embodies quirky and creative energy
• NuVu's mascot would be determined, with a phrase like "Just try it!"
• NuVu could be represented by a thought bubble
• Could be used on the website

*insert your best sketches! speak about how you arrived at your final design after brainstorming

We wanted something to represent both the students and coaches of NuVu. We came with a crow for the coaches because of their intelligence and their aerial point of view, and a young dog to represent the young mind of the students as well as their collaborative and intelligent minds. The dog is also symbolic of how emotionally aware the students are, both of their projects and the world around them.

Brainstorming

   What part of the body does NuVu stress the most

Jumping to brain, Heart is an important part. Studios that have gone well often involve having an impact on the world around you.

Stresses the brain for better or worse. Highly values thinking and academia, there should be a little more heart but so far there isn't

    What animal represents NuVu students, coaches, concept

Concept: Octopus, Squid

Students, Coaches: Variety, so many different types of animals. Its like a zoo.

Coaches: Dog. A service dog sticks by your side and teaches you about the simple things, so you can handle the complex stuff.

Concept: Collaboration and learning over time.

Students: Animal or species that has a lot of variation, some that dont fit everywhere and cant do without eachother

Coaches: Similar to students, they like to try alot of new things and are very bold and fast paced, CURIOUS.

    What objects within NuVu are important to you

The boxcutter(tools), The colour pink.

Objects dont really matter. NuVu is all about the students. It could be a group of kids in a giant field and that would be NuVu.

Deep symbolism is good, keeping with that theme!!!

Something that extends the body instead of just being armour, creating something new and abstract beyond the typical movement of a suit.

Humans r a solid mayb

If it conveys fun. Keep people happy because nuvu is meant to be happy and new

Who we are as NuVU and WHY WE ARE DIFFERENT

Glitter is cool

Glitter is not cool

Early Sketches+ Precedents

For the mascot challenge, we have created a mascot that is not traditional, surprising, and innovative. A constant theme we gathered from our interviews with our clients, is that the view of the school from the outside, and the internal experience are very different. Externally the school looks very STEM-focused, and internally it is very art-based.

Brainstorming + Precedents

Key points that we took away from our client interviews:

• A mascot that stays the same doesn't make sense for an always-changing school.
• The perception of NUVU is very different from its reality. (Very stem-based -> artistic)
• Interested in the idea of the piece being an extension of the body.
• Colours need to represent the energy of NUVU.

*insert a video of your mascot in action!

Sparky the Jellyfish is an embodiment of the creative spunk and adaptability students bring to NuVu. It is equipped with tools, so that it is able to innovate at any moment. Unlike most jellyfish, Sparky has a brain, which glows with fresh new ideas.

Brainstorm:

• LED lights represent the spark of creativity students bring to NuVu
• Ocean creature embodies the mystery and inquiry of ocean depths
• Tools in tentacles represent skills and innovation
• Sparky the JellyFish is flexible and adaptable

Final Photos