For the mascot challenge, we have created a mascot that is not traditional, surprising, and innovative. A constant theme we gathered from our interviews with our clients, is that the view of the school from the outside, and the internal experience are very different. Externally the school looks very STEM-focused, and internally it is very art-based.

Brainstorming + Precedents

Key points that we took away from our client interviews:

• A mascot that stays the same doesn't make sense for an always-changing school.
• The perception of NUVU is very different from its reality. (Very stem-based -> artistic)
• Interested in the idea of the piece being an extension of the body.
• Colours need to represent the energy of NUVU.

*insert a video of your mascot in action!