Ozzy is an octopus, with the lightbulb shape symbolising NuVu's innovative and unusual thoughts and the octopus indicating NuVu's Eagerness to venture into unexplored domain.

Brainstorming + Precedents

Key points we took away from our client interviews

• NuVu's color are pink and white
• NuVu embodies quirky and creative energy
• NuVu's mascot would be determined, with a phrase like "Just try it!"
• NuVu could be represented by a thought bubble
• Could be used on the website

*insert your best sketches! speak about how you arrived at your final design after brainstorming