Outrage and hate content is a profitable business on platforms such as YouTube and TikTok. Not only does outrage capture viewership, but it is extremely effective at cultivating robust communities that reinforce the demand for the hate content they consume. The American alt-right uses this quality of the internet to spread its message and influence culture toward hateful, extremist sentiments. Conservative hate content communities are forged through shared language, memes, and aesthetics; understanding these mechanisms teaches us how the alt-right works and how the profit motive influences alt-right content. By cross-referencing transcripts of the forum pages responsible for organizing the hate campaign known as GamerGate, with the theory for understanding alt-right movements developed by Joan Donovan and Harry Frankfurt, I can see that language plays an important role in the unification of outraged people into movements. These movements can then be profited off of by online creators who make content that appeals to the hateful sentiments of the community, as long as they keep their language relevant.