Eat Ugly Cambridge

Stickers and posters

Kenzie Morris

For today we started to develop posters and stickers. We tried different iterations and saw what was the best for us. In addition, we finalized statistics for each poster and captions for each poster. Then on the main poster with all the fruits, we did a general caption and broad statistic to tie all the produce together. In addition, we created a general template that we could use for our posters. The format is to have the logo not stacked and have the fruit below. Then also, below the fruit, we have a statistic and then the tagline. The tagline is in bold and caps to bring your eyes to it. Also, we tried to use the color jumping to associate colors with each other. We also adjusted the fruits using photoshop to associate colors with one another.

Poster Captions:

"Am I zesty enough for you?"

"Who you calling ugly... I'm hot"

"I'm berry delicious." 

"I'm grape...How about you?"

Statistcs:

-An estimated six billion pounds of fruits and vegetables are wasted every year in the U.S. (https://www.huffingtonpost.com/2015/05/19/food-waste-ugly-fruits-and-vegs-dont-judge_n_7309432.html)

-. About 95% of that wasted food, 38 million tons in 2014, ends up in landfills or incinerators, where it produces methane, a gas that is one of the most potent contributors to climate change.(.https://www.usatoday.com/story/money/2017/07/02/food-waste-could-tax-breaks-new-labels-and-ugly-produce-fix-it/444032001/)


posters

Kenzie Morris

For our project we were working more along the lines of food positivity similar to body positivity. Our final idea is to make posters and stickers to put on fruit for the consumers to view. However, for our posters we wanted to have a common media and trend throughout our posters that you could identify to us. We used watercolor and have started making posters on that theme with the funky fruit. Also tonight, we plan on researching more on food positivity as a media to incorporate into our final posters and campaign. The goal for tomorrow is to compile the research and make some prototypes that reflect our goal.

More prototypes

Kenzie Morris

For today I worked on a clear prototype representing how 50% of the produce is thrown away just to get this one apple. We also talked about how there could be a series of bins and every bin has fewer apples as a result of the process of waste and the food cycle. This visual could still be used as a mobile visual for a cart. The goal is to show how much food is wasted from the process. We also need to make it more interactive somehow so that the audience can either see it or experience it. Another prototype I will work on is utilizing multiple bins to create the journey of the produce. My group also worked on the logo which was an apple the was chewed and looked like continents.This would show the funky fruit, the eaten apple and portray our main message to all. Another goal would be figuring out how to mobilize this cart. In the clear box, we could also use paper mache or even sculpt fruit out of clay the reason we couldn't use real fruit is that it would rot and eventually smell bad. I was looking for ways to take food scrapes and make them so they would not rot.

Prototypes

Kenzie Morris

Today I made two prototypes and also a logo sketch. I used the poster and modge podged with glue and water. I also designed different types of logos.