The Fisherman's Friend

Open Innovation Winter 2022-23 | Light Box
Portfolio

Jayden Weir Lytle - Brief

Jayden Weir Lytle and 2 OthersOllie Farber
Willie Loranger

The Fisherman's Friend is a device that will help relieve the boredom of fishing. If you’ve gone fishing, you know that it takes time and patience, and while that is good to practice, sometimes it gets out of hand. This device has been modernized and simplified so everyone can use it. It has been made so it can be completely portable for casual fishing and can be integrated into a boat's dashboard.

Fishing can be fun and enjoyable, and we want to make that last for people by displaying a heat map of hotspots for fishing and a GPS that can show you where to go and where you’ve been. With the click of a button, you can change everything, from a specific location on the map to the amount of fish you have caught.

Final

Willie Loranger and Jayden Weir Lytle

Fisherman's Friend

You Catch it We Track it!

Willie Loranger, Ollie Farber, and Jayden Weir-Lytle

1 / 9

prototypes round 1

Ollie Farber and Jayden Weir Lytle

Fishermans friend Mid review

Chris Perry and Jayden Weir Lytle

Fisherman's Friend

"Reel in the catch of the day with ease - let our device be your fishing breeze!"

Ollie, Jayden, Willie

1 / 7

Sketches: Iterations

Ollie Farber and Jayden Weir Lytle