Urban Farmhouse Brief

Luca Rudenstine and Benjamin Jackson

Urban Farmhouse: An apartment tower with integrated garden spaces and an AR animated component for a creative modern spin on the traditional dollhouse. 


The classic old victorian suburban dollhouse has been a staple in many people's childhood. From cute shutters to antique cabinets, intricate toy homes have glorified the lives of the wealthy, and have not been an accurate representation of many children's homes growing up. The Urban Farmhouse was designed to be a modern abstracted take on an apartment building. The frame is built to be a puzzle -- tasking the child with placing units in numerous configurations. The frame is constructed with wood and pegs, making it fully construct-able and deconstructable. The units are crafted with clear acrylic, allowing the child full autonomy with how to customize the spaces. It also removes the gender connotations with dollhouses by using a simple color scheme, and untraditional expectations of play. The dollhouse comes with a garden kit and small planters. Using an augmented reality filter on a phone, the plants come to life, displaying juicy tomatoes and full fruit. The aim is to incorporate urban farming and education around sustainable food practices. The toy can be both a tool for conversations around food desserts and urban agriculture efforts, as well as a place for play and creativity.