End -> process -> end

Bigger text

Format consistancy

Align titles

Define for a team

Bucket analogy

Chronological format?

NM = Negative momentum

PM = Positive Momentum

Identifying and targeting (and reversing?) sources of negative Psychological Momentum within players will increase their performance. Teams with more resistance to negative Psychological Momentum will perform better in comparison to teams with low tolerance.

Psychological Momentum is usually described as having a ‘hot hand’, or being ‘in the zone’. Typically, the athlete or team with a positive PM will experience a significant increase in feelings of control, confidence, optimism, and energy.

Under a sports psychology lens, maintaining momentum is a battle of attrition. There is little evidence that shows quantitative, positive effects after increasing momentum, the loss of positive momentum can be devastating.

Flag any PM relations

End Goals | Ajusted

Media Generated:

• 1-2 posters per game, 10 - 20 total
• 1 reel per week, 3 total
• Order high quality flag/flagpole for team use

Outlooks Shifted:

• Measure 1 player's outlook over the rest of capstone via interview, 8 games/interviews total

Plays created:

• Create 3 plays to generate momentum, observe in games

Ideally:

• Increase in interest in frisbee at SHS
• Increase Somerville's "spirit score" at tournaments
• Increase performance at games

Interview objectives - primary

• Find areas to improve PM and negative resistance
• Identify team weaknesses/strengths, interview others accordingly
• Flex goal, user specific

Objectives - secondary

• Form a closer friendship 
• Create a supportive network for venting within team

• Sideline support is effective
• Positive feedback for difficult tasks is important on the field.
• Coach has significant impact on team before start of game
• Momentum loss is pretty unavoidable when everyone is tired, but it can be mitigated

Maybe I could create In-Game Strategy to shift momentum?

Most plays that shift the momentum in a game were created with scoring in mind. The plays that I create will be based on generating tactical momentum.

Trick Plays - Shift Momentum

"Flex" Plays - Maintain Momentum

3 Man Weave - Tactically sound, Exhibit Mastery

"Old Reliable" - Risky, but if successful lots of momentum

Most plays are ment to score, with momentum as a side effect. I want to flip that dynamic.

“Tactical Momentum” - A plan for subverting negative and maintaining positive momentum/morale/energy/PM during a particular moment during a match or tourney

Current Directions

• Traditional plays, shifting the momentum by creating tactical success on field via ‘big plays’ or moments of mastery
• Sideline engagement, shifting the momentum via sideline engagement off field. Cheering plays/active sideline [informed by interview]
• Reward players who do the ‘dirty jobs’ on the field. Good defense, stuff that won’t make the highlight reel but is crucial to overall advantage, ect. [informed by interview]

Traditional and sideline plays should be blended for maximum effect

Split Stack | Flex Play

Malloy's Play | Big Play

Rolling

232 defense

• Plays were difficult to clear and implement because of their impact on the game.
• Significantly difficult to create original plays that work & shift momentum.

Is there a way I can impact the team outside a game?

Flag is inspo -> What makes a great team? -> Diversified perspectives -> In game strategy

Combine Branding and

• Working with potential lines, working to see what fits
• Who are we?
• Used Track & Field photos because none were available

STILL HERE: Patriots Super Bowl 53 Hype Video

Red Sox Instagram account

Methodology/process

Project goal -> ind. Goals -> strategies -> Process -> Effects (who is the target) -> Project goal

Inspo (why) -> Research -> Project goals -> Process

Media | Psychological | Strategy

How can I use Villen's brand to excite others?

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