Entering into O.I was mainly focusing on how I could refine my existing design. I had an event to prepare for, I was still very excited to work in the framework I had set up, and I was proud of myself for having successfully navigated my way to a generative concept. However, when I came into O.I so many of the constraints that I had been working within disappeared. I had the opportunity to go back to the drawing board with a new group of teammates and rethink what stories I wanted to tell. When we did go back into the brainstorming phase it was difficult for me to separate myself from my previous design. I was still operating within the constraints that the previous studio had imposed. I had to push myself out of that space, and really reach for some new and exciting ideas. Through the help of my teammates and my own personal experience in concept development, I was able to not only find new and interesting ways to approach a concept, but I was able to refine an idea to its immutable attributes. This distillation of a concept leads to a very firm grasp of what story I am telling. Building from that story and informing each one of my design decisions from that story is how I was able to achieve such a cohesive and successful project.