Fanatic Futures
Fanatic Futures, is a user research and data analysis studio collaboration with Real Madrid and Stephen Ortega at Harvard. Real Madrid is eager to explore what "fans of the future" will look like and how to cultivate this fan base. The goal for this studio is to create a positive social impact through informed design decisions about the future of representation and social issues through popular culture. Students will develop, design, and analyze research studies on the future of fans, then propose an initiative or campaign for Real Madrid to consider.

Core Skills

• Research: Designing and conducting Youth-Led Participatory Action Research
• Statistics and data analysis: Examining and analyzing data from previous studies and surveys conducted specifically for this studio.
• Concept development: The journey from raw data to proposed initiatives and campaigns.
• Giving & receiving feedback: Reaching out to students from the NuVuX network, Harvard, and Real Madrid for feedback on proposed initiatives and campaigns.
  
  Milestones
• Frameworks for data analysis with Isabel Jijón: What are the different methods for collecting and analyzing data? What do we want to know, and how can we understand the outcomes of our research?
• Examining precedents and prior studies: Students will apply their understanding of data analysis on existing studies of football fan behaviors and tendencies.
• Richard’s “Typology of Fans” lecture: Students will develop an understanding of the work that has been done in researching fans
• NuVuX survey results data analysis: Students will examine and discuss the survey results from schools around the world.
• Design and implement Youth-Led Participatory Action Research: Students will design follow-up activities to further develop a qualitative understanding of fans.
• Graphic design and storytelling: Students will create informative graphics to illustrate their findings
• Present findings to Real Madrid