The Brief - Part 1 - Outline

The Brief - Part 1 - Outline

Andrew Todd Marcus

The Brief - Part 1 - Outline

As part of your portfolio for each studio, you will be asked to write a Brief for your project. The Brief is a written piece that will accompany your presentation and is a strong narrative that ties together the Why, How and What of your project through clear, cogent writing. It tells the story of how your idea was born, developed, and manifested.

For students at NuVu Cambridge, to help you develop your writing, Rebecca, the NuVu writing coach, will provide feedback throughout the process. Rebecca is a published writer, a professional editor, and a teacher of writing. Her assistance is invaluable in developing your written communication skills. She will expect hard work and thoughtful writing and respond with thorough feedback on content and style.

------Copy & Paste this section below into a new post and answer ALL of the questions completely ---- 

The Brief Part 1 - Outline

Answer the following questions in full, complete sentences. Title the post "Brief Outline" and post it in the Writing Tab of your Project. Every student must do this assignment. Cut and paste the assignment below and write your answers below each point. You must respond to ALL items (#4 can be skipped if there is no individual client). Click Shift-Return to start a new line.

  1. Write a A 1-2 sentence project description. This description should not include the name of the project and should be written in the third person. 
    1. What is the "soul" of your project? Describe the idea of the project in conceptual terms. This should paint a conceptual picture in the readers mind. (1 sentences)
    2. What is the "body" of your project? Describe the basic technical or physical construction of the project. This should NOT go into excessive detail, just provide an overview. Describe the project to someone with no technical knowledge in as few words as possible. The reader should be able to envision what the project looks like. ( sentences)
  2. Why does your project exist? The why explains the impact your project has on the world. It is the reason your project exists – 
    1. What issue does your project engage? (1 sentence)
    2. What design language will you use to convey your ideas?  (1 sentence)
    3. What is the relationship among the different pieces you are designing?
    4. What important social, intellectual, or technical questions does it raise? (1 sentence)
  3. Who is the project for? Who will use it and in what context? (1 sentence)
  4. How does your project work. In non-jargonistic language, answer the following 
    1. What is the material process and technique you will use to create your project? How does this choice of material and technique relate to the project idea? (1 sentence)
    2. How does a user physically and mentally interact with the project? What is the experience of a user playing your game of chess? (1-2 sentences)
  5. Reflection
    1. How is your project incorporating specific lessons learned from the design exercises, design readings and discussions completed earlier in the studio? What ideas are you bringing from these previous exercieses? Give specific examples to explain. (3 sentences)
    2. How has this project changed the way that you approach studio projects? (2 sentences)