Project by: Alonso Richardson and Philip Skipitaris Studio:

Another idea we had for Omanhenes storytelling campaign was re-designing the information brochure for Omanhene. Instead of keeping to the format of a small traditional information brochure that people generally dont read, we decided to replace this with a small passport-like book that displays all the steps that are taken to make chocolate. For the descriptive parts, we decided to use lyrical rap to explain the steps in the chocolate production cycle instead of basic descriptive sentences. This would create a fun, musical twist that may be appealing while being educational for a younger audience.

It was difficult to come up with an idea to display the "Direct from Ghana" approach because cost was a key issue. We didnt have a large, million dollar budget, especially considering that we would not make profits anywhere close to that amount, so we had to be creative in our approach. The Direct From Ghana Approach would help Omanhene spread their story in a cost-effective and interesting manner. Currently neither the Omanhene website nor the brochure tell the story in a way that a 15- or 16-year old kid would even consider reading it. Our approach would make it very easy for someone to visually see that the chocolate comes directly from Ghana. The crate-like box that we designed with its raw wood look and feel conveys the idea to the customer that the chocolate comes directly from Ghana.