Infomercials Envisioned

Infomercials Envisioned

Saba Ghole
NuVu Coach S. Adrian Massey III summarizes the final project for the Envisioning Now studio: Envisioning Now is a design studio about lifestyle visionaries who manifest their comprehensive re-imagining of society through mass production. The work of these visionaries meet unmet needs and fulfill unseen styles. Envisioning Now is a two week approximation of the processes used by product designers. These processes include brainstorming, sketching, specification, manufacturing, and marketing. The final project was to design a fantasy context and novel product for a researched occupation that is able to be manufactured now. The deliverables for the project were a questionnaire and answers, occupation research, a vision board, design iteration, design specs, a model, a storyboard, and an infomercial. The students were first directed to research their self-selected occupation. From this research, they constructed interview questions with an emphasis on being concise and investigative. The occupations that were selected were a symphony hall director, detective, cardiologist, architect/urban designer, and a rocket scientist. After they conducted their interviews they began their iterative product development processes. Please note that the students very roughly learned these processes the first three days of the course.