Build-A-Bouquet

Ethan Donaldson and Melina Bertsekas
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Melina Bertsekas:
An interactive, colorful display of flowers that allows the passerby to envision and create their own unique bouquets. A table with a bouquet arrangement able to be altered by the passerby through moving pull tabs holding vases.

As gentrification has slowly made it's way through Central Square, one flower shop has stayed resilient. For 89 years, Central Square Florist has been a respected family-run business that has an incredible catalogue of flowers and services, that today simply needs publicity that catches the attention of the newest generations. Build-A-Bouquet does exactly this! With this beautiful stand, passerby is able to select the flowers they desire most and design their own personal, unique bouquet! How, one might ask? Build-A-Bouquet is a three-story table that displays vibrant and colorful flora, and the top ring showcases movable arrows to the center containing different flowers. The customer simply pushes in the tabs of the flowers they love, and the flowers move to the center! Build-A-Bouquet draws in a more excitable audience to a well-loved Central Square cultural landmark, helping a long-running community business continue to flourish through the hardships of gentrification. Build-A-Bouquet and watch Central Square blossom! :)


Ethan Donaldson:

An interactive, colorful display of flowers that allows the passerby to envision and create their own unique bouquets. A table with a bouquet arrangement able to be altered by the passerby through moving pull tabs holding vases.

A simple pull-tab device that allows people to experiment with different flower orientations and arrangements. A flower display table designed to allow passersby to experiment with different bouquet arrangements by pushing and pulling tabs. The short round table is supported by wooden dowels, which holds up a pull-tab board holding small vases. The table has a tube encircled around the legs to give more balanced support. Below the pull-tab board is a small support-tray for vases (filled with flowers) to slide over. The bouquet display exists because it is a way to attract people to a small business in an era of gentrification, rather than going to a main-stream flower provider, possibly the Whole Foods down the street, or an online flower provider. The project engages the loss of small businesses, and wants to stop gentrification that will cause such. The project helps not only the store owner and employees of the shop, but it also helps the residents of Central by helping it keep its feel of a traditional city neighborhood run by the people that live there, instead of out-of-town owners. The project changes the way people display their products, as well as the way people interact with them. The unique style could inspire another user-friendly interactive Ad. One question that arose was "Is there anything that exists like this already/what is it doing for the atmosphere" The flower shop will be the main consumer of the product, but theoretically anybody, displaying small objects, could use this for advertisement. The mechanism is all in pushing and pulling out tabs filled through the tube-slot, with the item on display. The device is set up for the best user experience because it forces the user to (literally) see the product in different light. The atmospheric perspective you get from it is unique in a user-experience lens. With flowers on display, the bouquet display forces the user to consider different formations and think about the most appealing arrangement. Smell, color, texture, and size can all be factors in making the most optimal bouquet, but also the angle its looked at can be important too, hence the need for it to be walked around and viewed in the round.