Alternative marketing is an advertisement strategy to promote products or services in an unconventional way with little to no budget. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. Publix is a company name unanimously known in Florida, with over seven hundred store locations. In Publix Undercover, students will explore alternative marketing strategies for Publix, while actively engaging with physical public space. Can alternative marketing convey a message other than selling a product? Can it be used as a force for good in the community? Can alternative marketing be used to replace traditional signage or campaigns that detract from the beauty of our environments?