In this project students collaborated with 1369 Coffeehouse to look for issues in their business by doing observations and interviews of the staff and customers. The feedback gathered did not show an immediate issue, as a result the students shifted their focus from looking for issues to looking on how to improve the process. The students created a concept website allowing customer's to purchase local art digitally instead of having to go in-person. This put's less confusion on the customer having to wait two months before receiving art, the website allows 1369 to have more slots for artist's to show art and no longer forces 1369's art manager to be in-person.

Gabe:

The Veggie Galaxy is a gamified rewards app designed to capture the attention of younger audiences. This project was developed in collaboration with Veggie Galaxy, a local vegetarian diner. The Veggie Galaxy's target audience is defined using insights gathered from interviews with customers, staff, and the diner’s owner. The app applies mobile game marketing strategies to modern loyalty programs, incorporating quests, leaderboards, and rewards to encourage repeat visits. The quests are tailored to each user's palate, helping them expand their tastes. Upon completing quests, users earn XP (experience points), which accumulate toward discounts. The Veggie Galaxy app increases the likelihood of customers visiting and returning to Veggie Galaxy.

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