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Lost in the Sauce
A study of cultural assimilation
Jere Nierenberg
Golden arches theory(disproven)
McDonald's history (fandom)
Culinary basis of sauces
Research
Massing Models
Sketch
Visual Comaprisons
Installation Design
Photo
Installation Design
Photo
Conclusions + Takeaways
- McDonalds's doesn't give credit
- Consumers prefer sweeter and thicker sauces
- Cultural appropriation and assimilation is much more common than we realize
- it is surprisingly easy to get lost in the sauce
Final Project