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Open Innovation Spring 2018

  • This assignment is due tomorrow, Thursday May 24th by 9:00AM. The Brief is to be posted in the WRITING tab of YOUR project (not in Responses).

    Remember, all documents related to the brief are found HERE. These include a note from the writing coach and the Composition Reminder Sheet.

    It is time to weave that information together into a strong narrative that ties together the Why, How and What and Who of your project through clear, cogent writing. Tell the story of how your idea was born, developed, and manifested. Many of you will already have a brief for your project from a previous studio. You do not need to start from scratch, but The Brief should include how you are thinking about your project now, NOT where your work ended in a previous studio. You may NOT copy someone else's Brief who worked on the project previously. Rebecca is very smart and will notice all shenanigans. Some studios from last session have a specialized Brief. If you are continuing a project that had different requirements, reflect that in your writing.

    Create 1 post titled “The Brief” in the Writing tab with text that includes the following 2 items, numbered:

    1. A 1-2 sentence project description for your transcript. This will serve as the basis of the Project Description that appears in your transcript. This description should not include the name of the project and should be written in the third person. This was Question 1 in your Outline.
      examples:
      Night Light Blankie: A child's sensory blanket that provides comfort and privacy in the high stress environment of the hospital using weight, textures, and light. The blanket transforms into a mini light up fort over a child’s head.
      Cocoon: a shroud that explores human spirituality and the concept of life after death through the use of repetitive religious iconography. Composed of over 300 pieces of laser cut balsa wood lined with space tape, the icons are arranged using a mathematical strange attractor.
    1. A 1-2 paragraph brief for your project based on the description below. This will be based off the information you put together in your Outline and should focus on style. The NuVu writing coach will give you feedback and you will have the opportunity to revise this text before the final presentation. The primary purpose of The Brief is to explain, entice, and convince the reader that your project is amazing and important. Imagine your project on display in the Museum of Modern Art. The Brief is hanging on the wall next to your work. In 1-2 paragraphs, a viewer should understand what your project is, why it exists, and how you made it, and who it is for. More importantly, the viewer should be interested and care. You will draw them into your project through a compelling narrative.

      Things to think about:
      • Use the information in your Outline. Do not simply put all of the answers together -- you must weave it together into a clear story.
      • The what is a clear statement of the thesis or problem+solution. Your project description for your transcript (#1 above) can be adapted for this purpose.
      • The why explains how your project changes the world. It is the reason your project exists – what social issue is it engaging, who is your project helping, how does the project change the world, and what important social, intellectual, or technical questions does it raise? The scope of the why can vary widely.
      • The how briefly explains what technical prowess, innovative methods, or cool materials you used in your solution.
      • The who explains who will use your design, why they will use it, and in what context.
      • Think of the reader - it is good to imagine that a college admissions officer AND a potential employer in the field of your design should both be able to understand and be excited by the project based on your writing.

    Write in the Third person in an explanatory fashion. Resist using I, WE, OUR, or YOU and focus on describing the work.

    Here is an example from Penelope the Pain-O-Monster:

    Pediatricians and other doctors find it challenging to collect accurate self reported information from children about their level of pain due to lack of communication skills, fear, anxiety, and discomfort. Traditional 1-10 pain scales do not fully address these issues, often leading to uncomfortable children and inaccurate symptom information. Penelope the Pain-O-Monster is a cute plush toy that uses integrated pressure sensors to allow children to express their source and level of pain through play.

    A previous project, The EmoOwl, helped children with autism to express themselves by translating motion into color. Penelope the Pain-O-Monster grew out of the desire to expand children’s health menagerie with a different stuffed animal, one that makes the pain charts patients use to express their pain more interactive and easier for a child to use. Because research has shown that playing with stuffed animals can take children’s mind off pain, an additional “Fun” mode was added to distract from pain and anxiety. The handcrafted stuffed animal uses force sensors in different body parts that light up from blue to red depending on how hard they are pushed to show the child’s pain level. The hope is that, as one of many future healthcare friends, Penelope can help sick children feel safer while providing more useful information to care providers.

  • Eat Ugly

    Thesis: The goal of Eat Ugly is to eliminate the produce waste by promoting misshaped  produce. Eat Ugly is a social campaign that hopes to change societal norms. 

    We decided to continue Eat Ugly and evolve it further into the Boston community and not just Central Square. Also the last time we worked on Eat Ugly we never got to develop a performance art piece that we could take into the public and bring it to different locations all over Boston. Our main goal is to further the campaign and make it more interactive with the community.

    We began by creating a cart that would showcase ugly fruit in a beauty pageant. This is similar to a body positive campaign but showcasing misshapen fruit. There was a lot of feedback we received that our campaign should reach certain age groups and we thought what better way than a mini runway. We want our campaign to evolve more on Instagram and Facebook when people take pictures with the runway. 

    We also designed the cart several times and received a lot of feedback about its structure that evolved us to many different designs. The first design was too wobbly and then we created another design using x beams. We decided that we were too involved in creating the cart and that instead, we needed to focus on the content of the campaign. We spoke with the coaches about what our next step should be because we needed a cart for the market. There was a suggestion of using food crates to add to our campaign. Then later at the end of the week, we came to the conclusion of using wooden food crates to make our cart. 

    Also, I started to design Keychains for us to laser cut but then we held off on the keychains and instead focused on the sashes. I laser cut a prototype keychain of a strawberry but then a challenge I faced was that the legs arms were that too thin and easily broke also the keychain was way too big. I received feedback from a coach to make the legs out of cable. I also received some more feedback that when we move to keychains we lose our theme of color. So an idea was brought about of printing our logo in color and overlaying it in a clear acrylic. Also, another idea was printing a sticker and putting it on clear acrylic. Another alternative is layering red acrylic that said Eat Ugly and putting it on a clear Eat Ugly circle keychain. We held off on the keychains til next week. 

    A lot of the decisions we made were catered towards the audience we want our stuff to go out to. Also a lot of our thought process was to create goals that would benefit our campaign, the enviroment and the viewer. For example, if you take a picture with the runway you get a sticker, this helps promote us and the user is happy because they get a sticker. The work we did this week will truly help further our campaign and the social campaign. Everything we did will eventually help our campaign. First we focused on the cart and runway which were key, then we focused on the material aspect: the keychains, sashes, posters and stickers.

    We still need to screen print some t shirts and tote bags for our campaign. We also need to continue with the keychains. Our first step will be going to the Farmers market on Monday and Tuesday and recieving feedback and seeing how well we do. This way we can cater our content towards the crowds we see. Also we can see how much content we need depending on the market we go to. We need to try prototypes of our products we use and then decide what else we like. We also need a heat seal stamp for our sashes. Also we have to further advance our cart when we get more products. In addition, we have to maintain our social media presence and keep posting.

    We successfully went to two markets even though one was rainy. We are hoping to further evolve our cart by adding more engagement. We also want to make it packable. We talked about our priorities and how now we need to dictate our project towards adults that go to the market. We talked about making something that has ugly fruit in it so that the viewer can see that it tastes the same. We also talked about how our red Eat Ugly sign maybe too extreme. We also talked about how a way of measuring how well the community is engaged is making a spreadsheet.